Because they just go together.

Join me on my virtual tour to celebrate the release of Prince of Tricks and enter to win the grand prize, a Caviar Gift Basket from House of Caviar. You'll also have a chance to win a $10 Amazon or B&N gift card at each stop, but, come on...caviar. (Or, if for some unfathomable reason you don't want the caviar, you can take the value of the prize in a $150 gift card instead.)